The Legal Advocate

A blog brought to you by the national institute for trial advocacy

From the Director’s Desk – April 2018

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The core values of an organization are the foundation on which we perform work and conduct ourselves. We have an entire universe of values, but some of them are so primary, so important to us, that throughout the changes in society, government, politics, and technology, they are still the core values we will abide by.

In an ever-changing world, core values are constant. Core values are not descriptions of the work we do or the strategies we employ to accomplish our mission. The values underlie our work, how we interact with each other, and which strategies we employ to fulfill our mission. The core values are the basic elements of how we go about our work. They are the practices we use (or should be using) every day in everything we do.

Like many great companies, such as Apple, Amazon, Disney, and Starbucks, NITA was built with a dream, at a kitchen table, with people. We’ve heard the saying “People are your most important asset!” Wrong! “The right people are your most important asset.” That is the magic of building and sustaining a great organization: the right people.

Over four decades, we’ve had the right people and the wrong people. Here is what the right people ―the type of people who excel here and the associated behaviors these people consistently possess―mean to us at NITA through exemplifying our five Core Values.

    • Respect: mindful manners, listens, open to ideas, willing to help, is responsible, accountable, authentic and honest
    • Integrity: takes ownership, committed to our mission, builds trust through follow through, true to your word
    • Flexibility: listen to feedback, overcomes new challenges on short notice, interested in finding a solution, not blaming, constant evaluation of processes, let go of ego or position for the greater good
    • Innovative: creative, challenges assumptions, encourage idea sharing, try new things, fail, try again, learn and grow from mistakes
    • Collaborate: solutions-oriented, a helpful resource, volunteers for projects

You have seen and will continue to see us incorporate the use of our five Core Values into daily interactions and decision making, as well as when we hire, promote, review, reward, and yes, even terminate.

These aren’t standards just for our staff. We hold all who work with NITA to these values. Let’s challenge ourselves and each other to exemplify our Core Values consistently, and to have them at the forefront of all our interactions, always.

Wendy's Signature




Wendy McCormack
Executive Director
National Institute For Trial Advocacy

About Wendy McCormack

Wendy joined NITA in 2006, serving as Director of Programs through 2010, then led Operations, where she provided leadership oversight and mentorship the NITA leadership team in Marketing & Sales, Program Operations, Publications, and Information Technology. Wendy has directed all aspects of core business and operational development function for 300 continuing education programs across the United States and internationally. As Executive Director, she works collaboratively with professional staff, the Board of Trustees, and the organization as a whole in developing and implementing strategy, modeling and setting the company’s culture and values, and optimizing financial performance. Wendy received her master’s degree in education, with an emphasis on organizational development and human resources, from Colorado State University (CSU). In 2016, she completed the intensive Organizational Leadership Program at the Employers Council’s Nonprofit Leadership Institute in Denver.

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NITA’s team of practicing lawyers, professors and judges from around the nation dedicates its efforts to the training and development of skilled and ethical legal advocates to improve the adversarial justice system.

NITA’s Goals are to:

  • Promote justice through effective and ethical advocacy.
  • Train and mentor lawyers to be competent and ethical advocates in pursuit of justice.
  • Develop and teach trial advocacy skills to support and promote the effective and fair administration of justice.
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