Each month this winter, my column features our NITA Staff members, in person and in their own words. In January you met our Programs folks, and in February, Publications. Today, please say “hello” to the Sales and Marketing pro’s, who make it easy for our participant lawyers and custom clients to arrange their NITA experience. With their insight into where the lawyers are who need NITA, they help us to reach far. They meet you with their sense of service. And the wholeness of the NITA Mission. Read on . . .
Online Marketing Specialist
I am responsible for NITA’s Digital Marketing initiatives. I help spread the word about NITA’s unique training methods in today’s online world.
NITA has always stood out with its learning-by-doing approach to trial advocacy training. I don’t see that changing. However, with new technology and strategies constantly emerging in the courtroom, you can bet you will see them in a NITA classroom as well.
Director of Client Relations and Manager – East
My job is to continually reinforce that NITA is the preferred skills development training solution for law firms, government agencies and individual attorneys. With empathy, I know and stay current with the challenges our potential clients face, and focus on solving any obstacles to enable them to work with NITA for their immediate and long-term benefit. We constantly seek new relationships with firms and agencies to help their attorneys learn and own great advocacy skills. In addition, we are working hard to bring greater awareness of the quality and affordability of NITA’s various training tools to more mid-sized and small firms.
Growing relationships with new clients as well as always bringing fresh ideas to our treasured existing relationships is the cornerstone for accomplishing NITA’s non-profit mission. I deeply enjoy both the discipline and curiosity that I use in bringing NITA’s mission and excellence to new clients. It is the part of the job that generates both the most frustration and the greatest personal reward.
Sales & Marketing/Programs Associate
My role in the Sales & Marketing Department has greatly developed over the past year and a half that I’ve been at NITA. Three very important tasks I continue to work on with my team include: developing content for our social media sites to promote NITA, assisting the Sales Team in lead generation, and working closely on the Public Service Programs to reach out and work with various organizations in the public interest realm.
The work I do at NITA is important to me because I believe by getting our name out there, and by always reaching out to organizations who may not know us, I can help NITA continue to grow. In growing, we train as many attorneys as possible, especially those in public interest who may not be able to afford training but desperately need it. I feel humbled to bring such a great tool for success to these people. I feel that because our marketing efforts expand each month, we grow each month, showing we are succeeding in our outreach.
Director of Sales & Marketing
The best part about my role in the Sales & Marketing department is that I get to watch an amazing group of people defy one of the age-old business clichés: Every time you DO something new, you DON’T DO (or do less of) something else.” I say not so fast my friend. We pride ourselves on trying something new while keeping other items running smooth. When the new things work, great, let’s do more of it. When they don’t work, great, let’s figure out why and try something else.
I see NITA continuing to be more and more focused on public service each year. We’ve done great public service work for many years but the momentum we have gained in the past 2-3 years is phenomenal and this year looks to be no exception. I see that continuing to grow and in an effort to help that growth, I am going to let you get to the rest of NITA Notes so we can go sell some more programs. Enjoy!
Client Relationship Manager – West
I have the pleasure of reaching out to faculty and clients in the western region to talk about the value of NITA programs. My goal is to ensure that the maximum number of attorneys can benefit from NITA training, via either custom or public programs.
As a former ski instructor and reading teacher, I know that learning by doing is the only way to transform any skill set. NITA’s faculty and methodology are unparalleled, and will continue to be relevant as long as there are attorneys who want to better represent their clients!
Client Relationship Manager – Central
As a member of NITA’s sales and marketing front line I act as a seek-and-collaborate missile. I identify groups of people from firms, companies, organizations, and associations who use or should use NITA’s expertise, and collaborate with their leadership and decision makers. This constant building of relationships and learning their needs has me contacting and visiting people daily so they are aware of all the great things NITA does and has to offer.
The future of NITA from my eyes is sustainable growth in servicing our mission while leading the industry with the highest quality legal skills education available. This future will be supported by mutually beneficial partnerships and a never-ending quest to improve overall legal advocacy across this country and abroad.
Please say “thanks” the next time you talk to these Sales & Marketing team members. I am proud of them.
And thank YOU.
Karen M. Lockwood, Esq.
President and Executive Director
National Institute for Trial Advocacy