In this latest edition of Facts Still Can’t Speak for Themselves by Eric Oliver, readers will dive deep into cutting edge research in communication, human judgement, perception and influence that break down the process of turning abstractions into effective persuasive practices. This book offers specific methods for trial professionals to increase their reach into the full range of potential stories decision makers can and will construct during any case. It then teaches you how to refine those stories into a compelling presentation for any legal decision maker to judge. In this latest edition each chapter is now supplemented with some of the most relevant developments in the science of decision making as well as much more experience and skills that Oliver has gained since the first edition in 2005.
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