Whether you loved or hated that LinkedIn had a Twitter integration, at the end of June LinkedIn did away with that integration. The integration had allowed members of both online communities to update their LinkedIn profile with their Twitter account. There were a few different ways that members accomplished this, and it had created a fair amount of controversy around best practices for the communities. I was one of the early adopters of the integration and I was counseled to disable the integration.
It looks like Twitter was the company that decided to end the partnership between the two communities. In a blog post announcement on June 29th LinkedIn representitive Ryan Roslanksy stated “Tweets will no longer be displayed on LinkedIn starting later today.” This statement came out the same day that Twitter representitive Michael Sippey posted a blog announcement stating, “We’re building tools for publishers and investing more and more in our own apps to ensure that you have a great Twitter experience, no matter what device you’re using.”
It appears that Twitter is working to establish themselves as a unique internet experience and doesn’t want to be tied to third parties as much as they have been in the past. This direction seems to be confirmed as they have severed ties with several third party apps, and in May of this year they expanded their Developer Rules.
What implications does this have for you as an individual or as a company? Short term, unless you used the integration between the two communities you’ll probably see no direct effect. If you did use the integration, it now means that you are going to have to change how you update your LinkedIn channel, which can be easily solved. However, in the long term, as each of the social communities continues to establish and distance themselves from each other, you’ll have to pay more and more attention to each community, and won’t be able to ignore them.
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